Stanley Kubrick often saw television commercials as the highest form of cinematic art - provided you ignored the content. He was not alone in this fascination: In the 90s, established Hollywood names suddenly began producing commercials and music videos – Scorsese, Coppola, Fellini, Lynch – or learned their craft through them: Ridley Scott, Michael Bay, David Fincher. 

The advertising industry constantly tried to outdo itself: Who had the most surprising idea, the biggest star, the best joke, the most sex and crime? Dennis Hopper guides us through this maelstrom – and asks the right questions: "Is it art? Is it business? Should it be shocking? Should it be funny? Could you do better?"

For this, Frankfurt director Hermann Vaske brings Hollywood, art, and advertising's who's who in front of the camera: including David Bowie, Anthony Hopkins, Julian Schnabel, Tony Kaye, Joe Pytka, David Lynch.

Dozens of adverts make it clear: In the 90s, the boundary-pushing medium of advertising was not just a misogynistic sales machine, but also an explosive experimental playground for filmmakers. A fascinating journey through time, a lesson in the craft, and above all: pure entertainment.