Creativity hasn ́t just recently become a dictum. We all want to be creative in all areas and inall aspects of life. Problems are solved creatively, our free time is spent creatively, and we all prefer working somewhere in the creative branch. But do we even know what that means, exactly? Why are we creative?

Filmmaker Hermann Vaske went on a thirty-year long odyssey all around the globe in order to find answers. In countless interviews, he spoke to some of the most influential artists in the world as a part of his project. Among others, he asked Bowie, Björk, Tarantino, and Nelson Mandela the crucial question concerning their motivation and concerning meaningfulness. This brilliant documentary takes us on a journey which illuminates thevague term of creativity in its various facets